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A Business Plan For A Local Wine Bar By: Team 4k Jackie Danchek, Adam DeBellis, will be a breakdown of the marketing analysis for this business venture. Our analysis includes a start up plan detailing the initial and ongoing With wine tastings and buy the glass purchasing,customers are able to.
Table of contents

The owner is interested in finding a new tenant for the location and has committed to waiving the first month's rent and will contribute to initial advertising. We will need a liquor license. There is already an existing license from the previous owners. We can use the old license for 90 days. We will be able to get our own license during this time.

There will be no interruption in coverage. Though there are three other restaurants in Springfield that offer high-end dining, the Springfield area is large enough to comfortably support another restaurant offering high-quality food and service. A key way we will reach our market is through our excellent location. There are two courthouses nearby; one is two blocks away while the other is three blocks away.

Within walking distance is a regional building, the Centre a large theatre , a new theatre soon to be opened called the Theatre, and a Mutual Life branch with about employees. The Sheridan, a room hotel, is only half a block away, while the Best Western Hotel is only one-and-a-half blocks away. There are many local shops nearby. The Farmer's Market is close by, and also a small mall and fitness center.

As the baby boom generation continues to age, and their children grow up, baby boomers have more free time and money to go out to dinner. Fast-food restaurants, the domain of young families, have fallen out of favor as many boomers now demand more nutritional, higher-quality food. Fine dining allows people to socialize and relax as they meet friends over excellent food and a fine glass of wine. Fine Dining in Springfield. The Wine Bistro will offer its clients consistently excellent food and service, along with an exceptional wine list.

The staff will be knowledgeable about wines and be able to suggest the best wines to go with a particular meal. Unlike the Salmon Bar where servings are artistic but meager, we will offer our clients the aesthetics of food as well as high-quality taste and reasonable portioning. LaCosta, which is part of a chain of restaurants, is less able to control the quality of food and service. Roberts will be able to monitor all aspects of the restaurant and ensure high quality. Regulars of our establishment will get to know him and the staff and will enjoy a friendly atmosphere that may be missing from a chain restaurant.

The Seafood Place is an example of a successful Springfield restaurant. However, it can only offer 60 seats. We can benefit from the Seafood Place clients who may be looking for variety in their dining experience. The Wine Bistro will look to a particular segment of the community for customers.

Perhaps our strongest advantage is our location in the business area of Springfield. We will build on the customers that Mr. Roberts has developed over many years in the business. For new customers our food and service will speak for itself; people will return based on the quality of experience of their first meal at the Wine Bistro. We intend to become a recognized and active participant in the local community. Already, from working and living in the area, Mr.

Roberts is well known in the community. The Wine Bistro will build on this and take an active part in promoting the well being of the area by hiring locally trained chefs, graduates from local colleges, and by buying locally. There is a strong sense of community in Springfield from which we can all benefit.

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Our position in the market will be entry-level fine dining. The atmosphere will be a casual yet refined atmosphere. People will feel comfortable coming for dinner but they will also feel that they are going somewhere special. Though there will be no dress code, no one will feel overdressed if they decide to dress for a special occasion.

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In the Springfield area we will lean towards a higher end price. Though we will be less expensive than LaCosta, we will be positioned in the mid to high-end range. However, customers will be able to taste the value in each dish we serve.

We will use only premium ingredients. Food costs will be a third of the price of each plate. We will have a grand opening party to promote the opening of the restaurant. We will do a direct mailing of 1, names, addresses, and e-mails that Mr. Roberts has collected from previous customers.

We will also contact lawyers from offices located around the courthouses, as well as local businesses. The Grand Opening will consist of an open house where people will be invited to visit the restaurant, meet Mr.

Roberts, and the chef. During this event, hors d'oeuvres and wine and beer will be served. The owner of the building has committed to doing some advertising for the Grand Opening as well. Also, as an annual event we will be holding the Big Brothers Gala Event. This gives us a chance to support an important organization, as well as giving the restaurant high exposure in the community. The dinner takes place in late February giving us a boost during the slow season. This represents an excellent opportunity to open a restaurant in a previously successful location with experienced and seasoned management.

Roberts has almost 15 years of experience in the restaurant business. Over the past three years he has been the manager of the award-winning restaurant Rosa's Place. From his many years of experience working in many different establishments he has gained a wealth of knowledge managing a successful restaurant. The core staff is the manager and the chef. Other staff will be added based on actual customer requirements. The plan below is based on supporting the sales plan forecasted in the previous section.

This location has 12, square feet plus another 12, square feet of patio in the summertime. It is an excellent location in the middle of downtown Springfield, close to two courthouses, many office buildings, and other local businesses, as well as two high-end hotels and the farmer's market. We hope to have the money in place by October 1 so we can open the restaurant by November 1.

We will need one month to get things up and started. The owner of the building will waive the rent for the first month. We plan to have the Grand Opening during the second Sunday in November.

How to Write a Business Plan for a Wine Bar | repuphohamme.cf

We will be open for business during the previous week at a lower level. We can use this time to make sure everything is in working order. November 1 is the latest we can open for this year and still benefit from the busy Christmas season. If there is a delay we will need to wait until next spring to avoid the slow winter season. Projected Balance Sheet. Project Income Statement.

Breakeven Analysis. Business Ratios. The page left intentionally blank to accommodate tabular matter following. Income Statement. Operating Expense. Cash Flow. Toggle navigation. Photo by: Natalia Klenova. Mission Statement Our goal at the Wine Bistro is to bring to the Springfield area a restaurant that will provide excellent food and wine at a reasonable price in a comfortable but refined atmosphere. We can benefit from the Seafood Place clients who may be looking for variety in their dining experience. The Wine Bistro will look to a particular segment of the community for customers.

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Perhaps our strongest advantage is our location in the business area of Springfield. We will build on the customers that Mr. Roberts has developed over many years in the business. For new customers our food and service will speak for itself; people will return based on the quality of experience of their first meal at the Wine Bistro. We intend to become a recognized and active participant in the local community.

Already, from working and living in the area, Mr. Roberts is well known in the community.


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The Wine Bistro will build on this and take an active part in promoting the well being of the area by hiring locally trained chefs, graduates from local colleges, and by buying locally.